At BitByBit, we respect your privacy and handle your personal data carefully and responsibly.

This Privacy Policy explains what personal data we collect, why we collect it, how we use it, which tools we use, and what rights you have.

This policy applies to the BitByBit website and webshop.

1. Company Information

BitByBit is a brand of:

Macros Sustainables B.V.
The Netherlands
Email: info@bitbybitboards.com
Website: www.bitbybitboards.com

Further company details, such as Chamber of Commerce number and VAT number, will be provided on the website where legally required.

For privacy-related questions, you can contact us at:

info@bitbybitboards.com

2. Personal Data We Collect

When you visit our website, place an order, contact us, or subscribe to our newsletter, we may collect the following personal data:

• Name 

• Email address 

• Billing address 

• Shipping address 

• Phone number, if provided 

• Order details 

• Payment status 

• Customer service communication 

• IP address 

• Browser and device information 

• Website usage data 

• Newsletter preferences 

• Cookie preferences 

We only collect personal data that is necessary for the purposes described in this Privacy Policy.

3. Why We Use Your Personal Data

We use your personal data for the following purposes:

• To process and deliver your order 

• To send order confirmations and shipping updates 

• To handle payments 

• To provide customer support 

• To process returns, refunds, and warranty claims 

• To comply with legal and tax obligations 

• To improve our website and webshop 

• To send newsletters, only if you subscribed 

• To measure website performance and improve our marketing 

• To prevent fraud and misuse of our website 

Under the GDPR, businesses must have a valid legal basis for processing personal data. 

4. Legal Bases for Processing

We process your personal data based on one or more of the following legal bases:

Performance of a contract

We need certain data to process your order, arrange payment, ship your product, and provide customer service.

Legal obligation

We are legally required to keep certain data for tax, accounting, and administrative purposes.

Consent

We use consent for newsletter subscriptions and for certain cookies or tracking technologies, where required.

Legitimate interest

We may use certain data to improve our webshop, prevent fraud, secure our website, and respond to customer questions.

5. Webshop Platform: Shopify

Our webshop is built and hosted on Shopify.

Shopify helps us operate the webshop, process orders, manage checkout, store order information, and provide the technical infrastructure for our online store. Shopify may process personal data such as your name, email address, billing address, shipping address, order details, payment status, IP address, and device information.

Shopify provides privacy and GDPR-related tools for merchants, including customer privacy settings, privacy policy configuration, cookie banner options, and data request tools. Shopify also notes that using Shopify alone does not automatically make a webshop GDPR-compliant, so the store owner remains responsible for proper configuration and use. 

6. Payments

Payments are processed securely through our payment provider.

Depending on your location and the payment methods available at checkout, payment options may include:

• iDEAL 

• Bancontact 

• Credit card 

• Debit card 

• PayPal 

• Apple Pay 

• Google Pay 

BitByBit does not store your full payment card details.

Payment providers may process your personal data according to their own privacy policies.

7. Shipping

To deliver your order, we share the necessary shipping information with our logistics and delivery partners.

This may include:

• Name 

• Shipping address 

• Email address 

• Phone number, if needed for delivery 

• Order or package information 

We only share the data needed to deliver your order.

8. Email Marketing: Mailchimp and/or Klaviyo

We may use Mailchimp and/or Klaviyo to manage newsletters, email updates, and marketing emails.

If you subscribe to our newsletter or give permission to receive marketing emails, we may process:

• Name, if provided 

• Email address 

• Newsletter preferences 

• Email interaction data, such as opens and clicks 

• Purchase or customer segment information, where relevant 

We use this data to send relevant updates about BitByBit, our products, campaigns, and webshop news.

You will only receive marketing emails if you have subscribed or given permission. You can unsubscribe at any time by using the unsubscribe link in the email or by contacting us at:

info@bitbybitboards.com

Mailchimp provides GDPR-related tools and explains that customer data may be processed in the United States or other countries where Mailchimp, its affiliates, or subprocessors operate. Klaviyo states that personal data processed based on consent is generally retained until consent is withdrawn or as long as needed for the relevant service. 

We do not sell your personal data to third parties.

9. Analytics and Website Improvement: Google Analytics and Semrush

We may use Google Analytics and Semrush to understand how visitors use our website and to improve our webshop, content, search visibility, and marketing performance.

These tools may process data such as:

• IP address 

• Browser and device information 

• Pages visited 

• Time spent on the website 

• Referring websites 

• Approximate location based on IP address 

• Clicks and website interactions 

Google states that Google Analytics acts as a data processor under the GDPR when it collects and processes data on behalf of customers. Google also requires website owners to disclose the use of Google Analytics and explain how it collects and processes data. 

Semrush states that it may collect, use, store, disclose, and otherwise process personal data when users interact with its websites, apps, and services. Semrush also describes analytics cookies as cookies used to understand how a website is accessed, used, or performing, in order to improve the user experience and maintain and improve the website. 

Where required, we will only use analytics or marketing cookies after you have given consent through our cookie banner.

10. Cookies

Our website uses cookies and similar technologies.

Cookies may be used for:

• Making the website work properly 

• Remembering your shopping cart 

• Processing checkout 

• Remembering cookie preferences 

• Measuring website performance 

• Improving the user experience 

• Understanding how visitors find and use our website 

• Marketing or advertising, only where applicable and allowed 

Some cookies are necessary for the website to function. These cookies cannot be disabled through our website because they are needed for basic webshop functions.

For analytics and marketing cookies, we will ask for your consent where required. You can manage or withdraw your cookie consent through the cookie banner or cookie settings on our website.

11. Third Parties We Work With

We may share personal data with trusted third parties when necessary to run our webshop and provide our services.

These may include:

• Shopify, for webshop hosting and order management 

• Payment providers, for secure payment processing 

• Shipping and fulfilment partners, for delivery 

• Mailchimp and/or Klaviyo, for newsletters and email marketing 

• Google Analytics, for website analytics 

• Semrush, for website performance, SEO, and marketing analysis 

• Accounting software or bookkeeping partners 

• IT and hosting providers 

These parties may only process personal data for the agreed purposes and must protect your data appropriately.

12. International Data Transfers

Some of the service providers we use, including Shopify, Mailchimp, Klaviyo, Google, and Semrush, may process personal data outside the European Economic Area.

If personal data is transferred outside the EEA, we will take appropriate measures to protect your data in accordance with applicable privacy laws. This may include using standard contractual clauses, data processing agreements, or other approved safeguards.

13. How Long We Keep Your Data

We do not keep your personal data longer than necessary.

In general:

• Order and invoice data are kept as long as required for tax and accounting obligations 

• Customer service communication is kept as long as needed to handle your request and maintain records 

• Newsletter data is kept until you unsubscribe or withdraw consent 

• Cookie and analytics data is kept according to the retention periods of the relevant tools 

• Warranty-related information may be kept for the duration of the warranty period and a reasonable period after that 

14. How We Protect Your Data

We take appropriate technical and organisational measures to protect your personal data against loss, misuse, unauthorised access, disclosure, alteration, or destruction.

These measures may include secure connections, limited access to personal data, secure systems, and agreements with service providers that process data on our behalf.

15. Your Privacy Rights

Under the GDPR, you have several rights regarding your personal data. These may include:

• The right to access your personal data 

• The right to correct inaccurate data 

• The right to delete your data 

• The right to restrict processing 

• The right to object to processing 

• The right to data portability 

• The right to withdraw consent 

To exercise your rights, contact us at:

info@bitbybitboards.com

We may ask you to verify your identity before processing your request.

16. Complaints

If you have a privacy-related complaint, please contact us first at:

info@bitbybitboards.com

We will do our best to resolve the issue.

You also have the right to file a complaint with the Dutch Data Protection Authority, the Autoriteit Persoonsgegevens, or with the data protection authority in your own EU country.

17. Children

Our webshop is not intended for children under the age of 16. We do not knowingly collect personal data from children.

18. Changes to This Privacy Policy

We may update this Privacy Policy from time to time.

The latest version will always be available on our website. The date of the latest update will be shown at the top or bottom of this page.